Revamping Old into the New

Finding your audience

2010-03-23T15:08:00.000-07:00

I just love how this image shows how marketing is. It shows that if you focus on one group, you may come up with nothing. Also, it shows that focusing on another group can also affect a large amount of people down the road. Now, what we need to learn is how to identify which group is primed to share the word instead of hide it.

You can usually tell what public will serve you best but don't be afraid to think outside of the box and try focusing on a new market. You got to risk it sometimes to win it.

Affiliate Marketing - have random people on the web work for you

2010-03-01T14:27:00.000-08:00

If you want to find another to spread your brand, without paying huge amounts of money on advertising and marketing, use Affiliates. Bloggers all over the internet are willing to put a link or ad on their sites for a portion of the sales that come off of it. Doesn't sound that bad, does it. Though you will have to pay attention to finances and be ready to send out checks to random people, this is a very good way to get cheap marketing.

Companies large and small are using this kind of marketing and really it is not hard to set up. Also, if you are a company that has a few blogs out there and wouldn't mind a little extra money coming in, I have a few sites that you really should go to. Post a comment if you want any more information.

Five Keys to Online Tracking

2010-02-12T09:58:00.000-08:00

If you know nothing else about tracking your online business, these are the five magic words that you should learn.

1.Visitor.
2.Visit.
3.Page views.
4.Ad seen.
5.Click.

And for a really quick and simple way to understand it. Visitor is someone who has come to your site through the internet. Visit equals the stat when someone comes to your site. Page views is the stat of exactly what websites were viewed by the people who have come to your site. Ad seen is the ads that were on the page while people were there, thus it could equal profits. Finally, Click is when one of your marketing tactics has worked and the visitor is clicking through to learn more.

Boosting sells by using Gift Cards

2010-02-01T12:54:00.000-08:00

This may not be a new strategy but it is an effective one. People will flock to your store if they believe they are getting something for free. And a good way to get your cards out there are going through large stores or online discount websites.

Both of these ways will guarantee the sell of your gift cards and will lead to more traffic coming to your business. To even help a little more, give a discounted price to the company for the cards so that the business can offer an even larger discount to the public. Check out discount sites like Citydeals or Giftcards4less.

Facebook App - A great way to reach your audience

2010-01-07T12:51:00.000-08:00

Who ever thought that the internet would become as powerful as it has. And even social networking sites like Facebook, it is one of the biggest boys on the net. There are more people playing a single game on Facebook then the entire user base on Twitter. And now there is a way for you to pull in your audience - Facebook Apps

If you have not looked into this, you need to today. People don't mind signing on to apps if they think they can get something for free. Some companies have jumped on this have have tens of thousands of followers and this doesn't cost them more then the cost it takes for them to create the app. This is where we need to be focusing our marketing attention.

Short Code... need I say more

2009-12-22T10:38:00.000-08:00

If you haven't gotten into the short code craze, you are missing out. This is a great way to get customers to come to you instead having to do much to pull them in.

You do this by offering updates on something to come by your phone. This is a great way to get people phone numbers and open up them to phone advertising.

Staying up on new trends

2009-12-03T14:07:00.000-08:00

Since I started this blog, I have been having a hard time trying to keep up with what post topics to inform you with. All of our businesses are different and for the most part, we don't want to have our competition to have the same insights as we have, because that puts us ahead of them in the game. So for my posts, I will probably just talk about things in a more general then other sites, just because of the private nature of our business.

Now, something we all need to pay attention to is new trends and technology. This is our ace in the hole. I believe every marketer should have a few tech magazines in their subscription list. There are computer companies out there whose technology will redefine our lifestyles and their products are coming out in the next few years. Imagine if you could redefine your marketing campaign and become the first and foremost item on these new systems.

Getting to the finish line first, is the live and death motto of our business. Don't wait for these items to fall in your lap... go hunting for them.

A new approach to the marketing that has already worked

2009-11-02T09:33:00.000-08:00

I know how it is, you have worked so hard on your branding that changing it to pull in new business almost isn't worth it. We want to through in another idea that is the best of both worlds. You should put your brand into another media and we suggest Viral!. With how powerful social media has become, getting very active on sites like Twitter and Facebook, is a great and inexpensive way to get more business. I found this article that explains more.

Viral Marketing Through Twitter

By Barry Dixon

Viral marketing leverages the existing social media applications to market products and brands. Twitter has been instrumental in taking viral marketing initiatives to the next level. And why is that so? It is primarily because of the fact that it is simple and easy to use. Unlike social applications like Facebook and MySpace, it tries to condense the content through micro blogging platform in 140 characters only. This makes it ideal for business users who can always reply to the generic question, Twitter asks "What are you doing?"

The essence of a viral marketing campaign is to share the information piece with followers and friends. On a broad scale it could do couple of things for you. Firstly, it can enable you to gain new customers and secondly, you can get a fair feedback about your marketing campaign and its success. You should act smartly and ensure that you share information about your product on twitter as per a devised plan. Too much of similar type of information will not sustain interest in your followers. Eventually they might un-follow you and start exploring newer trade avenues in no time.

Be sure as to why you are even doing viral marketing for that matter? In order to taste sweet success, your aim should be to inform people around of the services you can offer and how your services are differentiated from the rest of the service providers. If you can answer these questions and make it reflect in your tweets trust me you will be making good business model online.

Design a viral marketing campaign keeping in mind the interest of customers and also keep an eye over the competition. How are they are doing it? Can you do it better by offering more for less? And if not how will you draw the attention of the end consumer? You should follow a proactive and reactive marketing strategy than a stand alone or monotonic marketing pitch. Your campaign should be compelling and the service should be portrayed as best in class. Trust me, most of the products available online are successful over their competition only because their presentation is good. Therefore market your products in a presentable manner. It will draw maximum interest and attention of your followers. And you never know if they might become your future customers too! So what are you waiting for? Start exploring the viral marketing avenues through twitter.

Click here for more information: http://twittervideocoach.blogspot.com/

Article Source: http://EzineArticles.com/?expert=Barry_Dixon

Marketing Makeover

2009-10-16T09:35:00.000-07:00

Products are constantly changing and improving as technology grows. I'm in the field of marketing/advertising and I am always thinking of ways to improve products. Ways to make things smaller, ways to make things run smoother or to make things faster. What are some of your marketing ideas for improvement?